SEO Optimization

 

SEO Optimization - Learn to Optimize for SEO




1. What is SEO & Why is it Important?

Search engine optimization is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. The term SEO also describes the process of making web pages easier for search engine indexing software, known as "crawlers," to find, scan, and index your site.

While the concept of SEO is relatively straightforward, many newcomers to SEO still have questions about the specifics, such as:

  • How do you “optimize” for your site or your company’s site for search engines?
  • How do you know how much time to spend on SEO?
  • How can you differentiate “good” SEO advice from “bad” or harmful SEO advice?

Perhaps the most important aspect of search engine optimization is how you can actually leverage SEO to help drive more relevant traffic, leads, and sales for your business.

2. SEO Keyword Research & Keyword Targeting Best Practices

The first step in search engine optimization is to determine what you’re actually optimizing for. This means identifying terms people are searching for, also known as “keywords,” that you want your website to rank for in search engines like Google.

For example, you may want your widget company to show up when people look for “widgets,” and maybe when they type in things like “buy widgets.” The figure below shows search volume, or the estimated number of searches for a specific term, over a period of time:

Tracking SEO keywords across various time periods

There are several key factors to take into account when determining the keywords you want to target on your site:

  • Search Volume – The first factor to consider is how many people are actually searching for a given keyword. The more people there are searching for a keyword, the bigger the potential audience you stand to reach. Conversely, if no one is searching for a keyword, there is no audience available to find your content through search.
  • Relevance – A term may be frequently searched for, but that does not necessarily mean that it is relevant to your prospects. Keyword relevance, or the connection between content on a site and the user's search query, is a crucial ranking signal.
  • Competition – Keywords with higher search volume can drive significant amounts of traffic, but competition for premium positioning in the search engine results pages can be intense. 

First you need to understand who your prospective customers are and what they’re likely to search for. From there you need to understand:

  • What types of things are they interested in?
  • What problems do they have?
  • What type of language do they use to describe the things that they do, the tools that they use, etc.?
  • Who else are they buying things from?

Once you’ve answered these questions, you’ll have an initial “seed list” of possible keywords and domains to help you find additional keyword ideas and to put some search volume and competition metrics around.

3.Advanced On-Page SEO Tips

Use Original images

Do you use stock images in your content?

Well, those stock images might be hurting your SEO.

Shai Aharony recently tested the effect that stock images had on Google rankings.

Here’s what went down…

First, Shai created a bunch of brand new websites just for this experiments. These were fresh domain names that had never been registered before.

Internal Linking

Internal linking is HUGE for SEO.

Specifically, you want to link from high-authority pages on your site to pages that need a boost.

When you do, make sure to use keyword-rich anchor text. 

With that, here’s the process that I use and recommend.

First, use an SEO tool like Ahrefs to bring up the pages on your site with the most link authority.




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